HRAL Is Today’s Play

| May 11, 2011

Good morning readers and welcome new subscribers ! Today’s alert is trading at just .011 per share, and has products in Wal-Mart stores across Canada. As you read further below, you will find out that this company deals with hearing aid products; did you know that 90% of hearing problems can be solved with hearing aids ? This means that this industry is not a small niche, but a medical related industry with a huge potential for earnings.

Today’s alert is:

HRAL - HearAtLast Holdings, Inc.

Please begin your research at

HRAL is a chain of hearing stores specializing in the sale of digital hearing aids and testing services within Wal-Mart stores in Canada. HRAL’s facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices.

HRAL’s mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Walmart stores as well as in independent locations.

HRAL is providing an affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location.

HRAL also released breaking news after the closing bell yesterday !

HearAtLast Holdings Partners With VitaSound Audio to Develop Hearing Market Opportunities in Canada

May 10, 2011 - HearAtLast Holdings, Inc. announced today that it has partnered with VitaSound Audio to develop business opportunities in the growing market for hearing products in Canada. In this partnership, VitaSound will operate all HearAtLast hearing centre locations within Wal-Mart and will also support HearAtLast in providing hearing products and services beyond these locations. HearAtLast will continue to participate in current and future hearing centre locations within Wal-Mart but will also focus on the development of business in specific targeted consumer groups and segments.

“VitaSound has committed significant financial resources for the future growth and development of the HearAtLast locations within Wal-Mart,” said Matthew Sacco, President and CEO of HearAtLast Holdings. “Their deep knowledge of the hearing business and operational expertise will be essential to the success of current and future stores.”

“We have, for some time now, identified a number of areas of commercial opportunity, beyond the retail locations, that hold the potential to significantly expand our business and we have nurtured relationships with decision makers in these areas. This announced partnership will permit us to focus on these opportunities and benefit from the technical and resource support that VitaSound will provide to us,” added Mr. Sacco. “The anticipated results will be of benefit to both companies.”

About VitaSound VitaSound Audio Inc is an Ontario-based company that develops and markets innovative hearing solutions. Its subsidiary companies operate hearing retail locations in Canada and the United States.

Now let’s look at what HRAL has to offer.

Behind-the-Ear (BTE)

  • Behind-the-Ear (BTE) hearing instruments fit comfortably and snuggly behind your ear. BTEs are attached to a custom earpiece molded to the shape of your outer ear. They are the most versatile hearing instruments, with models that can aid people with all types of hearing loss  from mild to severely profound.
  • For children, BTEs are most often recommended since the earpiece can be easily changed to accommodate their growing ears, and can be connected external devices, which can assist them in the classroom.

Open Fit Behind-the-Ear

  • Unlike BTEs which utilize a custom molded earpiece, Open Ear BTEs are small, sleek hearing instruments that attach to ultra-thin, almost invisible tubing and soft, comfortable tips that are inserted into your ears.
  • A common complaint of hearing instrument wearers is the feeling of their ears being plugged up. This is known as occlusion and is caused by the ear mold or custom instruments being placed into the ear.
  • By utilizing special tubing and tips, Open Ear BTEs dramatically reduce occlusion by creating a more comfortable listening experience

In The Ear

  • In-the-Ear (ITE) hearing instruments are custom made to fit within the concha the indented, bowl-like outer portion of your ear. ITEs are the most widely recommended hearing instrument style for adults because of their design and control options. Custom hearing instruments are not usually recommended for children since their ears are continually growing.
  • ITE hearing instruments are made to fit your unique ear shape. Because of their size, ITEs can have many features and options that make wearing hearing instruments more comfortable and user-friendly. They may have controls for manual adjustment of volume or special listening program, or these features many function automatically giving you the option of how much or how little you control your instrument.

Completely-in-the-Canal (CIC)

  • Completely-in-the-Canal (CIC) hearing instruments are the smallest, custom-designed hearing instruments. Hidden in the shadow of your ear canal, they fit deep inside your ear and are virtually invisible. Siemens Micro-CIC™ is the smallest CIC available today.
  • CIC hearing instruments are created to fit your unique ear shape. Due to their small size, CIC hearing instruments don’t usually have any manual controls, so all features and functions are programmed to perform automatically  making them easy to use and comfortable to wear.
  • CICs are aesthetically pleasing, and can help a variety of hearing losses. Your Hearing Care Professional can help you decide what type and style hearing instrument is best for you and your hearing needs.

Post Auricular Canal

  • Physically, the PAC hearing instrument doesn’t look like a traditional hearing aid. In fact, its innovative, low-profile design makes it virtually invisible from any angle. Which, from a cosmetic perspective, is exactly the point, right?
  • Yet, that’s just the beginning. InFocus separates the digital sound processor from the speaker, and then properly positions the speaker inside the ear canal to create an exclusive coupler effect not available elsewhere.
  • The sound processor is connected to the speaker using a translucent wire that runs through a micro-thin tube designed to follow the natural contours of your ear.
  • The speaker is held in position using an acoustically engineered Ultra Soft Tip, which gently seals the canal without occlusion-effect. This dynamic seal, which is designed to move with the ear canal, also eliminates feedback and other bothersome background noise.

The Market for Hearing Instruments

  • 90% of hearing losses can be treated with the use of hearing instruments.
  • There are more baby boomers aged 45-64 with a hearing loss (10 million) than there are people over the age of 65 with a hearing loss (9 million).
  • Worldwide, an estimated 500 million people experience hearing loss.
  • In the U.S., one out of eight 30-year-olds is already hearing-impaired and one in eight 50-year-olds suffer from hearing loss.
  • Of the 10 million Americans aged 45 to 64 who have a hearing loss, 6 out of 7 do not yet benefit from wearing hearing aids.
  • Only about 10% of hearing losses are helped by surgery or other medical treatment.

Add HRAL to your watchlist right now ! The market has yet to react to the this wonderful news and HRAL may provide multiple trading opportunities.  As always, Level 2 quotes will be posted on our Twitter.

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Category: Featured Plays

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